
About Us - History
In 1978, Janet Witkin founded Alternative Living for the Aging (ALA) because she believed that older people need more alternatives to living alone or institutionalization.
Janet worked with a team of talented and generous individuals to make ALA a reality, which first established Housing Alternatives for Seniors — our free Preinterviewed Housemate Matching Service — as a Model Project in Aging for the United States. Since we started providing this free service to the community, we've counseled over 28,600 people and helped match over 7,900 to share housing in their own homes.
In 1982, ALA converted an existing duplex into Coop I, our first Cooperative Apartment Community, and three years later, renovated two adjacent buildings and connected them across a courtyard to become Coop II, the Rothman House. In 1986 we opened the El Greco — The David & Sylvia Weisz Family Courtyard Apartments. The El Greco was given a new life much like its residents; this charming historic 1928 Spanish building was scheduled for demolition before we moved and renovated it.
ALA was then able to start building new possibilities from the ground up, with construction of the beautiful three-story Liffman House in Santa Monica in 1987 and the delightful Schutrum-Piteo Senior Courtyard Apartments located in West Hollywood in 1991.
All of ALA's attractive buildings are located near vital services such as markets, transportation, entertainment, senior centers, senior activities, doctors, hospitals, churches, temples, and pharmacies. They are dynamic communities where older people enjoy companionship and a greater sense of security.
ALA's work has been featured in many publications, including The Los Angeles Times, The New York Times, The Christian Science Monitor and the Encyclopaedia Britannica's 1986 Medical and Health Annual as an innovation in housing for aging in America. Betty Friedan discussed Alternative Living for the Aging at length in her book, The Fountain of Age. We've also been featured on The Today Show, National Public Radio, and NBC News, as well as numerous local and national radio and television programs.
We've had visitors from all over the U.S. and the world, including Australia, Sweden, Japan, Israel, Canada and the Czech Republic, who come to see ALA's prototypes and learn how these solutions can be used to help seniors everywhere.
Janet worked with a team of talented and generous individuals to make ALA a reality, which first established Housing Alternatives for Seniors — our free Preinterviewed Housemate Matching Service — as a Model Project in Aging for the United States. Since we started providing this free service to the community, we've counseled over 28,600 people and helped match over 7,900 to share housing in their own homes.
In 1982, ALA converted an existing duplex into Coop I, our first Cooperative Apartment Community, and three years later, renovated two adjacent buildings and connected them across a courtyard to become Coop II, the Rothman House. In 1986 we opened the El Greco — The David & Sylvia Weisz Family Courtyard Apartments. The El Greco was given a new life much like its residents; this charming historic 1928 Spanish building was scheduled for demolition before we moved and renovated it.
ALA was then able to start building new possibilities from the ground up, with construction of the beautiful three-story Liffman House in Santa Monica in 1987 and the delightful Schutrum-Piteo Senior Courtyard Apartments located in West Hollywood in 1991.
All of ALA's attractive buildings are located near vital services such as markets, transportation, entertainment, senior centers, senior activities, doctors, hospitals, churches, temples, and pharmacies. They are dynamic communities where older people enjoy companionship and a greater sense of security.
ALA's work has been featured in many publications, including The Los Angeles Times, The New York Times, The Christian Science Monitor and the Encyclopaedia Britannica's 1986 Medical and Health Annual as an innovation in housing for aging in America. Betty Friedan discussed Alternative Living for the Aging at length in her book, The Fountain of Age. We've also been featured on The Today Show, National Public Radio, and NBC News, as well as numerous local and national radio and television programs.
We've had visitors from all over the U.S. and the world, including Australia, Sweden, Japan, Israel, Canada and the Czech Republic, who come to see ALA's prototypes and learn how these solutions can be used to help seniors everywhere.
